2013 – 香港未來足球發展的預示年
2012年，香港足球代表隊不但於客場戰和馬來西亞，亦於東亞盃外圍賽第二圈有不俗演出，而在剛過去的省港盃更勇奪冠軍殊榮。今年，香港足球代表隊會以這些比賽的經驗作為成功的基礎，並集中應付2015亞洲盃外圍賽的數場賽事，包括對戰烏茲別克、越南及阿聯酋。而女子足球代表隊及五人足球隊(男子及女子)亦會力求進步，而後者更會於6月參加亞洲室內足球比賽。
另外，今年將會重新修定香港基層足球發展的制度及架構，期望可將草根足球的水準提升至更高水平。我們不但會讓更多人可以有機會接觸足球運動，更重要是令他們有更高質素之培訓，並從中發掘及培育他們。為達到此目的，一個全新的教練課程將會制定並推出。
對於計劃在將軍澳興建的香港足球訓練中心，2013年亦是重要的一年。足總將會繼續與政府及香港賽馬會緊密合作，為訓練中心於商業及球場的設施上作出全面的策劃。相信今年完成規劃後可於2014年初開始動工。
今年對全新規劃的香港超級足球聯賽亦是同等重要。2013/14年球季將是一個過渡球季，讓12支球隊可重新裝備及計劃以配合新聯賽的發展。於2012年初成立之合作團隊將會繼續定期會面，為全新聯賽訂立新的標準。
而球證發展亦是今年重要的一環。我們希望可以邀請一些有經驗的外國球證親臨執教球證訓練班，並為現有的球證作出不同指導。
當然，足總現有的工作並不會因為新計劃而暫停。我們將會繼續安排不同組別的比賽、盃賽、邀請賽及青少年足球課程。作為體育機構，我們一方面會積極改善內部架構、財政狀況及行政安排，另一方面則會全力增進對外的市場策劃、關係及名聲。
我感到香港足球總會越來越有活力，並擁有堅決改革的決心。我對今年所計劃達成的目標十分樂觀。聖誕過後，我對每位員工都各歸其位，如箭在弦般努力工作感到非常鼓舞。在更多新員工加入下，相信這種積極態度會得到進一步提升。我們正一同規劃新的方案及一些大型項目，這一切都使2013年變得興奮。
員工及人事發展
近數月中，我們分別任命了一些基層以及管理層的員工，管理層職員包括人力資源及行政經理(張嘉雯小姐)、資訊科技經理(陳洛桓先生)及教練培訓經理(陳曉明先生)。這些管理人員的任命，絕對是推動我們向前發展的關鍵。
技術發展方面，我們亦會於短期內任命球證經理、草根足球經理、女子足球經理及五人足球經理。這論證足總的決心去改善由基層至高水平的足球發展，並建立合適的渠道去培訓富天賦的男女運動員。
總結
2013年，不論在球場內及球場外，皆是「鳳凰計劃」重新起飛並取得進展的重要一年。除了足總內部的管治會得到提升外，一些主要項目亦必定會於不同層面提升香港足球的水平。
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2013 Heralds a Brighter Future for Football in Hong Kong
The HKFA Management Team is confident that 2013 will be a watershed year both on and off the pitch. The representative senior team intends to build on the success it achieved at the end of 2012 with a good away draw in Malaysia, a solid performance in the EAFF Preliminary Round 2 and winning the Guangdong Cup. This year will be focused on the Asian Cup 2015 with qualification matches against Uzbekistan, Vietnam and the UAE. The Womens football team and our Futsal teams (men and women) will also be hungry for success, the latter competing in the Asian Indoor Games in June.
This year we will be revising our Football Development systems and structures from the grass roots to the high performance level. We intend to get more people playing football, more frequently and exposing them to higher quality training. Pathways will be created to allow talent to be identified, nurtured and brought to fruition. To facilitate this, a new coach education programme will be developed and promoted.
2013 will be a critical year for the Hong Kong Football Training Centre at Tseung Kwan O. The HKFA will work with the Government and the Hong Kong Jockey Club to develop the business plan and site master plan for this much needed facility. It is hoped that the work done this year will enable a start on construction in early 2014.
Similarly this year is also important for the introduction of a new Hong Kong Premier League. The 2013/14 season will be a transitional year with 12 teams competing in an expanded format. The working party formed at the end of 2012 will meet regularly to plan the format of the new league and the entry criteria.
There will also be a big focus this year on referee development, linked to the new league. We hope to bring some high profile foreign referees to Hong Kong to hold master classes and mentor existing referees.
Of course, the day to day work of the HKFA does not stop whilst these new initiatives are being managed. We continue to organize the existing Divisions, Cup competitions, tournaments and youth programmes. As an organization we still have work to do on our internal systems, finances and administration as well as improving our external marketing, relationships and reputation.
I detect a new more vibrant and determined atmosphere here at the HKFA. I am really optimistic about what we can achieve this year. Our existing staff have come back from their Christmas break with a spring in their step which is very encouraging. This positive attitude has been given a further boost by the introduction of some new human resources. Together we are planning for some major events, new programmes and some big projects, all of which makes 2013 an exciting prospect.
Staff Developments
In recent months we have appointed a number of junior staff as well as some more senior people including an HR Manager (Ms. Cheung Ka Man, Cherish), an IT Manager (Mr. Chan Lok Wun, Lorvan) and a Coach Education Manager (Mr. Chan Hiu Ming). These managerial positions are crucial to drive our business forward.
The Senior Management Team of the HKFA has been strengthened with the appointment of a Head of Marketing and Communications, Pearl Chow who started at the HKFA on 7th January and a Head of Corporate Governance, Aaron Cheng who joins us on 20th February.
Regarding the Technical side, we will be interviewing shortly for a Referees Manager, Youth and Grassroots Manager, Women’s Football Manager and Futsal Manager. This demonstrates that the HKFA is serious about delivering improved football development from the grassroots to the high performance level and to creating pathways for talented footballers, both male and female.
Summary
Project Phoenix is gathering momentum and 2013 is the year where real progress will be made both on the pitch and off it. The internal governance and management of the HKFA will be strengthened and some major projects will help to raise the standard of football at all levels.
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