| 在新一年以堅定決心面對挑戰 |
New Year – Renewed Determination
"一年之計在於春" ~ 又到了回顧過去，展望將來的時候。
自從去年九月中我上任為足總第二任行政總裁，在這三個多月中,足總在各方面均有令人滿意的進展。其中為各界所知的包括署理總教練金判坤順利接替摩力克一事，而其餘大部份較少對外公開的工作包括於一些改變後穩定內部的工作。另外，我亦花了一些時間認識和了解足總的運作、文化、人事、强項和不足之處，我深信假以時日，我們定會做出好成績。與此同時，我亦明白各界正期待足總在鳳凰計劃下能作出顯著的進步和改革。在此我向廣大支持足球運動的香港市民再次保証，足總在過去數月已奠定基礎，包括於不同層面增加人手，以迎接鳳凰計劃帶來的轉變。
新的一年正好讓我們抓緊時機去證明足總有改革本港足球的決心。在我的團隊及各界的協助下，我將集中推行以下幾項主要項目，完成後香港足球界必有一番新景象。
· 為香港足球代表隊增加資源和系統以便提升代表隊的質素
· 促成及强化基層足球運動發展,
· 改革現有的足球教練培訓課程,致力栽培新一代教練人才
· 將現有甲組足球聯賽提升為香港超級足球聯賽
· 策劃及興建香港足球培訓中心
· 提升現有裁判員的水準和質素
· 整合及推廣香港女子足球運動
以上每一項皆對改革香港足球的十分重要，而且當中環環相扣,這需要一個有系統和互相協調的策略去推行。與此同時,足總亦會繼續於各方面作出改善–包括繼續增聘人手，增加收入繼而改善財務狀况，提升足總形象和信譽，以及加强與合作伙伴及球迷之間的溝通。
經過過去數月的適應，我已裝備好自己，相信憑我的知識及經驗可為足總對內及對外的事務進行改革。
新一年，我比從前更加專注，更加充滿熱誠和投入我的工作。我確信聯同足總董事局，我和我的團隊必定能將鳳凰計劃實踐和推行。我深信我們一定能夠做到。
行政總裁
薛基輔
二零一三年一月一日
二零一三年一月一日
I am writing this on January the 1st, -- traditionally the time to reflect on the old and focus on the new. It’s three and a half months since I started as the second CEO of the HKFA. The time between September and Christmas passed very quickly and I am pleased with the progress made. Some of the work done was in the public spotlight such as replacing Ernie Merrick with Coach KIM, whereas some has been much less publically visible. A large proportion of the work done between September and Christmas was about ‘steadying the ship’ after a period of instability and change. Getting to know an organization, its strengths and weaknesses, the culture and complex relationships takes time. I believe that it is time well spent and a commitment that will ultimately yield positive results. And yet I know that people want to see tangible progress and evidence that the HKFA is embracing Project Phoenix.
I would like to reassure the people of Hong Kong who care about football that over the past few months we have laid many of the foundations that will bring about change including strengthening our human resources at all levels.
As we start 2013 now is the time to really pick up the pace of change and demonstrate that the HKFA is serious about transforming football. With the help of my colleagues and other stakeholders I am determined to focus on some major initiatives, things that will really make a difference. These include:
· Putting in place systems and resources to raise the standard of the representative teams
· Rationalizing and enhancing football development at the grass roots and creating pathways to excellence
· Revising our coach education programmes and training a new generation of coaches
· Moving towards a new ‘Premier’ League for Hong Kong
· Planning and delivering a new Hong Kong Football Training Centre
· Improving the standard of refereeing
· Integrating and investing in girls and women’s football
All of the above are important and interrelated facets of the sport and need a systematic and cohesive implementation strategy. At the same time there is also a need to further improve the HKFA as an organization - to continue to strengthen our human resources, to improve the cash flow by generating additional commercial revenues, to enhance our public image and reputation and to communicate more effectively with our partners and the fans.
I firmly believe that the past few months have equipped me with the knowledge and skills to lead the internal and external transformation process. Together with the HKFA Board and my team, we can do it, I know we can. I return from my holiday even more focused, enthusiastic and committed to ‘develop’ the organization and to ‘deliver’ Project Phoenix.
Mark Sutcliffe, CEO
1st Jan 2013
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